In this study, researchers have classified a small sample of
businesses into one of the 4 types in the chart below and then examined the
differences between the groups in terms of firm demographics, CEO environmental
perceptions, strategic orientation and managerial styles.
The CEOs’ managerial styles in all 4 different growth
scenarios were very similar due to the fact they may adopt different approaches
and business strategies as a consequence to the amount of risk they willing to
assume and amount of growth desired.
Firms that seek greater market
strength through high sales may adopt strategies as adventurist entrepreneurs.
Firms that seek to control their sales
risk may adopt strategies as unfocused entrepreneurs.
Firms that seek high returns on satisfactory sales may adopt strategies as survivor entrepreneurs.
Firms that seek high returns on satisfactory sales may adopt strategies as survivor entrepreneurs.
Excellent post Jenn. Contains multiple dimensions of your learning and sharing of your understanding. Should place you well for the forthcoming exam. I also wondered if this helped you understand your start-up analysis firm in any way?
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