Hey guys,
The company I’m analysing is a consultant, my friend Blair, who
provides copywriting, brand strategy and photography services to
wellness professionals (coaches, motivational speakers, yoga teachers,
etc). In my first talk with her, thinking about the analysis within theoretical
frameworks, I came up with a few points and also questions for you.
- When she first launched the business she was mainly offering
health coaching (think: consulting around nutrition and wellness) with some
copywriting services on the side. Now due to demand, the services have swapped –
with the core of her business focusing on copywriting and branding services
with some health coaching on the side. I see a few possible theories to critique here – is this
leveraging a surprise? (lemonade principle) or imagining possibilities stemming
from her means (bird in hand)?
- Since the business is still relatively new and funds aren’t
always consistent, she actively seeks out new partnerships, relying heavily on
referrals and bartering systems. I see this as a prime example of the patchwork
quilt principle. She is currently bartering services with her web designer and
plans to actively pursue more of these relationships in the future.
- In terms of affordable loss, I haven’t quite worked that
one yet. She told me doesn’t turn down any projects at the moment (which I’m
not sure is a good thing) and has a back up plan in case things were to fall
apart next month. Any ideas on how to look into this idea further?
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